What do readers and clients want from me?

I have been asking this question since I started using blogging as a business tool. I had a blog with blogger for at least a year and I thought that I was doing ok… man was I wrong.

Now I have a great idea of what to write… as far as how my content should relate to my audience. To try and make a long story short… I’ve been going nuts. (big surprise)

So I asked one of my clients - Frank F. - yesterday, “what the #^$% do I write? What info do you think that I have that you would want to read all my updated posts and entries?” I loved his answer: “People who come to you for massage are probably coming to you because you make them feel comfortable. I, for one, would want to know about what you are up in business as well as personal information about you. Massage is so intimate and it’s nice to know the person who’s giving it.”

I found a lengthy magazine article that talked about massage, intimacy and some testimonials that were designed to help a newcomer find a massage therapist that is good for them.

So now it’s valid to post about myself. That takes care of a few posts and pages. What about Information that will grab and keep a reader?

I get major writer’s block over this. I have tried to do some surfing with my limited surfing skills and I have found few good blogs to reference material and network - especially about massage - seems there’s lots of stagnant pages and maybe some magazine articles. But I will keep digging.

At this point… I’m stepping up. I’m going to claim my authority on the subjects of kink-friendly business running and massage therapy. So expect my opinions and I’ll do my best to use my experience as well as on-line research to give interesting, valid and humorous articles on subjects that I deal with everyday.